Taste. Texture. Smell. Think about all of the things vital to a positive consumer experience – things that would likely encourage a repeat purchase.
Now consider baby food. What leads to a positive consumer experience? Generally, parents make purchasing decisions based on how they perceive a product to impact their child’s health.
Baby food sales don’t … Read More ›
A millennial’s day might go something like this:
Wake up. Social networking. Workout. Go to work. Get together with friends. Grab a bite to eat. Watch TV. Go to bed. Social networking.
Although individual priorities vary, busy schedules and fast-paced living often leave cooking near the bottom of the list. This makes convenience key when trying … Read More ›
Let’s just say you’ve had a strawberry cream cheese muffin on store shelves for a while now. Historically it’s been a great product, but sales have been declining as of late. What is your initial reaction? Maybe a new marketing campaign?
Or, you might think about improving the recipe itself. You know the strawberries alone are … Read More ›