This year, we have been working at home, going to school at home, shopping at home, and, of course, cooking at home. We are staying home where it’s safe, comfortable, and we can control our environment. This is reflected in what is going on in the food industry, too.
According to Datassential, 89% of consumers say … Read More ›
Taste. Texture. Smell. Think about all of the things vital to a positive consumer experience – things that would likely encourage a repeat purchase.
Now consider baby food. What leads to a positive consumer experience? Generally, parents make purchasing decisions based on how they perceive a product to impact their child’s health.
Baby food sales don’t … Read More ›
A millennial’s day might go something like this:
Wake up. Social networking. Workout. Go to work. Get together with friends. Grab a bite to eat. Watch TV. Go to bed. Social networking.
Although individual priorities vary, busy schedules and fast-paced living often leave cooking near the bottom of the list. This makes convenience key when trying … Read More ›
Let’s just say you’ve had a strawberry cream cheese muffin on store shelves for a while now. Historically it’s been a great product, but sales have been declining as of late. What is your initial reaction? Maybe a new marketing campaign?
Or, you might think about improving the recipe itself. You know the strawberries alone are … Read More ›