Jeff has worked in the family business for 35 years. As President of sister company FutureCeuticals, he directs and participates in all leadership activities and decision-making processes. He and Kevin, together with the VDF leadership team, determine the general direction of company and departmental action.
Jeff and his wife, Amy, have three kids - David, Paige, and Hilary. Outside of work, he enjoys road biking, hiking, fishing and reading.