Apples deserve superfruit status, say Americans
By Mike Stones
Americans believe apples should take their place alongside blueberries, cranberries and pomegranates as 21st century superfruit, according to a new market survey Apples: The Next Superfruit, prepared by SupermarketGuru.com and The Lempert Report.
Shoppers regard apples as one of the top three healthiest fruits and 96 percent view the fruit as a value-based anytime food for both adults and children.
A marketing term first used in 2005, superfruit refers to fruit with high concentrations of specific vitamins, minerals, or antioxidants that help improve health and wellness.
Apples richly deserve superfruit status, Phil Lempert, CEO of Supermarketguru.com and The Lempert Report, told NutraIngredientsUSA.com. “Apples are rich in nutrients, especially fiber, are fat, sodium and cholesterol free, and contain a variety of phytonturients, including antioxidants, that play a role in the prevention of disease,” he said.
Source: Decision News Media
